What Is B2B Lead Generation?
B2B lead generation is the process of identifying and attracting business decision-makers who are likely to buy your product or service.
Unlike B2C, where emotion often drives buying decisions, B2B lead gen is logic- and value-driven. Your content, systems, and outreach must align with business pain points, efficiency, ROI, and scalability.
🧩Why Your Business Needs a Sales System — Not Just Leads
Getting leads is one thing. But closing leads? That takes a system.
At 107agency, we help B2B companies build sales systems that don’t just attract leads — they qualify, nurture, and convert them on autopilot.
❌The problem with most B2B lead gen:
Manual follow-ups
Random outreach with no targeting
Leads fall through the cracks
A proper sales system solves this by using automation, clear pipelines, and personalized touchpoints.
🛠️How to Do B2B Lead Generation in 2025: Step-by-Step
1.Define Your Ideal Client
Before you generate leads, know who you’re targeting:
Job titles (e.g., Marketing Director, Founder)
Company size & industry
Pain points
🎯 Tool Suggestion: Use LinkedIn Sales Navigator or Clay to build ultra-targeted B2B lists.
2. Create a High-Converting Offer
You need a compelling offer that solves a real problem.
Examples:
A free audit of their current sales funnel
A 10-minute strategy call
“See how we added 47 qualified leads in 30 days”
3. Build an Outreach Sequence That Doesn’t Feel Like Spam
Use cold email and/or LinkedIn to deliver your offer.
Personalize the first line
Focus on value, not features
Add a CTA like “Want me to send a quick overview?”
đź’ˇ Tool tip: Use tools like Instantly or Lemlist for cold email automation.
4. Use a CRM to Track Every Lead
Without a system, you’ll lose leads.
A CRM helps you:
Track conversations
Set reminders
See where each lead is in your pipeline
🎯 Tool Suggestion: Close.com, Pipedrive, or GoHighLevel
5. Nurture Leads with Email + Retargeting
Some leads need time. Set up:
Email sequences
Case study follow-ups
Retargeting ads with testimonials or results
đź“ŠReal Example: B2B Funnel That Converts
We built a 4-step LinkedIn + email outreach system for a recruitment agency that resulted in 5 booked sales meetings in 30 days — all from cold leads.
âś… What worked:
Narrow targeting (HR Managers & Talent Leads)
Personalized first-line intros mentioning the company’s hiring growth
Clear CTA: “Would you be open to a 10-minute call this week?”
Quick follow-up messages using LinkedIn and cold email simultaneously
🧠Pro Tips for Better B2B Lead Gen in 2025
- Build a narrow, high-quality lead list — focus on one niche for better personalization and reply rates.
- Use LinkedIn + Email together — connect on LinkedIn, then follow up via email for better replies.
- Keep outreach short and clear — personalize the intro and get to the point fast.
- Follow up 2–3 times max — space messages 3–5 days apart.
- Automate with Zapier or Make.com — link forms, CRM, and emails to save time.
đź“Ś Common B2B Lead Generation Mistakes
- Targeting too broad
- No follow-up system
- Relying only on paid ads
- Selling instead of helping
💼 Why 107agency Builds Lead Gen Systems — Not Just Campaigns
Most agencies will run a campaign. We build your sales infrastructure so leads never slip through again.
From targeting and outreach to CRM setup, automation, and nurturing, we build your revenue engine.
🎯 Ready to Generate Qualified B2B Leads?
✅ Let’s build a sales system that fills your pipeline while you sleep.
📞 Book a Free Strategy Call and we’ll map out your custom system in 15 minutes.
